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A kind of tool used for measuring web traffic and market research which optimizes web usage by the method of measurement, collection, analysis and reporting of web data is known as Web analytics. One can assess the reach and effectiveness of a particular website by using Web Analytics. Methods such as these and its applications can also be helpful in measuring the effectiveness of traditional media campaigns like print or broadcast, apart from the digital media promotions. Each time a new advertisement campaign is released, there can be many variations in the traffic in that particular website. Using web analytics, one can easily assess the changes in a site after a new campaign has been posted. From giving important details about a website’s traffic like the number of visitors on that page, to giving updates on popularity trends, web analytics helps in all ways to increase the traffic in a particular page. There are basically 4 steps involved in performing web anal

The practise of stuffing keywords in a web page’s content and Meta tag, as a part of Search Engine Optimisation (SEO) to gain reach is known as Keyword Stuffing. This is an artificial practise done in order to increase the search result for that content and bring the content to high rank in the search engine results page, increasing the traffic to that page. As an unethical method, this is often used by malicious websites or fraud sites to increase their traffic. When the keyword stuffing is done on content, it is known as Spamdexing. These keywords are usually hidden behind the main content by using same font colour which merges with the background or by decreasing the font size to zero. Some also hide such keywords behind an image. The keywords which are usually added to a page are of relevance to the content used, but if they kept hidden, they can be to drive traffic through adding sexual terms or names of celebrities. Google uses various top-notch algorithms whi

An indispensible part of Email marketing, event triggered emails are automated content send to customers during a particular event, aiming a particular occasion or an operation performed by the user. This marketing technique enables automatically generated emails to be sent to a customer list, when they make a purchase or during special occasions like their birthdays. For instance, Amazon utilises event triggered email for marketing by sending emails to customers after they have made a purchase, known as the thank you mail. These triggered emails will help in directing the customers back to the site for more information and make regular visits to the site More Info Visit: Business Schools in Kochi

The kind of supply chain management method in which the retailer who takes the orders from the customer does not directly supply the product, instead other retailers or wholesalers are employed for the task of supplying these goods is known as Drop Shipping. The method is such that the drop shipping retailer would keep images or display items of the product to be sold in an online portal or hard copy catalogue. The supplying retailers/wholesalers would then deliver the product to the customers with the tag of the company which has claimed to sell them. Methods such as these, enables small-scale retailers to receive large orders and ship them without much complications. While supplying the product, these retailers use the packing slip, and other details of the seller company. Drop shipping methods are usually used for expensive products. Online based auction sellers also use drop shipping as a method for avoiding stocking and shipping of products. In the past fe

Disputed transactions are termed as chargebacks. These charges are disputed by customers on their credit cards for different types of transactions. When a dispute is made, the merchant reverses that transaction and customer gets his money back. These are meant to protect customers from all kinds of unauthorized transactions. This helps customers to stay away from waste of time arguing with suppliers on a transaction’s legitimacy wherein the customer can simply initiate a chargeback transfer from them. There are a few unscrupulous customers who use this facility heedlessly which could result in major losses for the company. For example, a small business owner who purchases a video camera for $300 decides to sell it off at $500 would get a profit of $200. And if the customer, during billing and payment circle, initiates for a chargeback, the seller loses both the profit and the money spent on purchasing the camera. Chargebacks can occur due to many reasons like that

In common law, bailment refers to a contractual transfer of assets or property from a bailor to a bailee where the bailor temporarily relinquishes possession and not ownership of the property. It describes a legal relationship where a personal property’s physical possession is transferred from one person to another who later takes possession but not total ownership as such. Bailment, in finance, means legitimate transfer of securities like shares of stock from one individual (owner) to another for short selling. Here, short selling means an investment or trading strategy where people bet on a decline in the price of securities. An example of bailment is a leased apartment where a tenant possesses and uses the apartment but in reality he does not own it. There are three types of bailments: a.        A bailment which benefits both the bailor and bailee b.        A bailment that benefits only the bailor c.        A bailment that benefits only the bailee More Info Vis

The amount by which the ask price is exceeded by the bid price for an asset in the market is called as a bid-ask spread. It is essentially the difference between the highest price a buyer is willing to pay for an asset and probably the lowest one at which the seller would be willing to accept. An individual who is looking forward to sell will receive the bid price at which he is looking to buy, will end up paying the ask price. In short, bid-ask spread is the difference between the highest price which a buyer is willing to pay for an asset and the lowest price a seller would be willing to accept. The transaction cost involved here is referred to as spread and the price takers buy at the ask price to sell them at bid price whereas market maker buys at bid price and sells them at the ask price. The bid represents demand, and ask is used to represent the supply for an asset. The bid-ask spread is used as the de facto measure for understanding market liquidity. More Info :

The amount by which the ask price is exceeded by the bid price for an asset in the market is called as a bid-ask spread. It is essentially the difference between the highest price a buyer is willing to pay for an asset and probably the lowest one at which the seller would be willing to accept. An individual who is looking forward to sell will receive the bid price at which he is looking to buy, will end up paying the ask price. In short, bid-ask spread is the difference between the highest price which a buyer is willing to pay for an asset and the lowest price a seller would be willing to accept. The transaction cost involved here is referred to as spread and the price takers buy at the ask price to sell them at bid price whereas market maker buys at bid price and sells them at the ask price. The bid represents demand, and ask is used to represent the supply for an asset. The bid-ask spread is used as the de facto measure for understanding market liquidity. more info: b

A method of measuring and controlling the quality through constant monitoring of manufacturing process is called as Statistical Process Control (SPC). Quality data is collected in the form of process or product measurements, readings from different machines or instrumentations. This data is collected and used to evaluate, monitor and control processes. SPC is considered as an effective method to drive constant improvement. Through proper monitoring and controlling processes, it is possible to assure that operations take place in its fullest potential. One of the most comprehensive and considered to be the most valuable resources of information regarding SPC is the manual published by AIAG – the Automotive Industry Action Group. Manufacturing companies are facing an ever-growing competition nowadays and at the same time the cost of raw materials are rising at an unbelievable rate. These factors cannot be controlled by companies and therefore they must concentrate on con

The time and place where a retail transaction is completed is called as the point of sale (POS) or point of purchase (POP). The merchant, during the point of sale, calculates the amount owed by the customer, indicates the amount to the customer, prepares an invoice and indicates the options available for making the payment. POS is also the point at which a customer makes a payment to a merchant for goods exchanged or for the service rendered. Once they receive payment, the merchant will issue a receipt for the transaction, either in printed form or it would be dispensed or sent electronically. To calculate the amount that a customer owes to a merchant, the latter might use various devices like barcode scanners, weighing scales and cash registers. And to make a payment devices like touch screens, payment terminals and other hardware or software options are used. POS terminal software may include features like inventory management, CRM, warehousing or financing for addi

A model that identifies and analyses the key five competitive forces that shape all industries and which helps determine the strengths and weaknesses of an industry is called as Porter’s Five Forces. It is frequently used to identify the structure of an industry in order to determine corporate strategy. Porter’s model can be applied to any segment in an economy to search for attractiveness and profitability. This model is named after Michael E. Porter. Porter’s model is used for business analysis and helps in explaining why the different industries are able to sustain the different profitability levels. It was published in Michael’s book “Competitive Strategy: Techniques for Analyzing Industries and Competitors” published in the year 1980. This model is used widely to analyse the structure of an industry and a company regarding its corporate strategy. He identified five undeniable forces that shape every market and industry on a global basis. These forces are measured freque

Trading that takes place on electronic market exchanges after the regular trading hours at stock market have ended are called as after-hours trading. It starts at 4 pm U.S. Eastern Time soon after the major U.S. stock exchange closes. It could even run as late as 8 in the night though the volume would typically thin out much earlier in the session. Electronic Communication Networks (ECNs) are used to conduct trading in after-hours. The mechanics of after-hours trading involves the spark, which is something used by traders or investors if news breaks after stock exchange closes. Release of earnings may prompt an investor to buy or sell a stock. The second mechanics is volume which may spike on the initial release of the news but mostly thins out as time progresses. Generally, the volume amount declines by 6 pm. Price being another mechanic, it usually comes at a premium in the after-hours trading. And finally, participation – if liquidity and prices are not a reason to qu

Derived from the section of the federal tax code, 401 (k) plans let employees keep aside a percentage of salary which is tax-free every year. These are very popular among employees as 401 (k) plans allow employers to essentially pay their workers more without charging tax on that income. And also, this plan is quite popular between employers because most of their contribution comes from the side of employees and not the organization. 401 (k) plans are set up, managed and governed by The Employee Retirement Income Security Act of 1974 (ERISA). There are a lot of responsibilities tagged along with setting a 401 (k) plan. For example, employers must decide the investment options from which the employees can choose from and then monitor the performance of these investments as well as the service provided by whomever is administering the plan. ERISA here, stands in high position to make sure that fees charged for the plan are always “reasonable”. The challenges of 401 (k) plans i