Web Analytics









A kind of tool used for measuring web traffic and market research which optimizes web usage by the method of measurement, collection, analysis and reporting of web data is known as Web analytics. One can assess the reach and effectiveness of a particular website by using Web Analytics. Methods such as these and its applications can also be helpful in measuring the effectiveness of traditional media campaigns like print or broadcast, apart from the digital media promotions. Each time a new advertisement campaign is released, there can be many variations in the traffic in that particular website. Using web analytics, one can easily assess the changes in a site after a new campaign has been posted. From giving important details about a website’s traffic like the number of visitors on that page, to giving updates on popularity trends, web analytics helps in all ways to increase the traffic in a particular page.
There are basically 4 steps involved in performing web analytics. They are: Data collection, processing of data to information, Developing KPI and formulation of online strategy. Apart from these, the process of web analytics can be performed as Off-site and on-site. Offsite web analytics is related to maintaining the existing audience or visitors of the page while on-site web analytics focuses on the audience’s behaviour when they are using your website.


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