Keyword Stuffing








The practise of stuffing keywords in a web page’s content and Meta tag, as a part of Search Engine Optimisation (SEO) to gain reach is known as Keyword Stuffing. This is an artificial practise done in order to increase the search result for that content and bring the content to high rank in the search engine results page, increasing the traffic to that page. As an unethical method, this is often used by malicious websites or fraud sites to increase their traffic.

When the keyword stuffing is done on content, it is known as Spamdexing. These keywords are usually hidden behind the main content by using same font colour which merges with the background or by decreasing the font size to zero. Some also hide such keywords behind an image. The keywords which are usually added to a page are of relevance to the content used, but if they kept hidden, they can be to drive traffic through adding sexual terms or names of celebrities.

Google uses various top-notch algorithms which can identify such keywords which are simply been stuffed into the page and doesn’t have any relevance in the content used. Hence such practices of keyword stuffing are of no use. Using the algorithms Google finds out about the unwanted and unethical practise used in this page and removes them immediately. Also, if it is found that there are hidden texts, the page is removed. Hence, Google usually gives guidelines which ask people to use information-rich content, using keywords to rank your website ethically.

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