BUSINESS COMMUNICATION




Business communication is a type of communication used for the purposes of a business. It refers to both internal and external communication,  that means for the aim of promoting a product, service or idea, communication within a business and communication between a business and the public. Communication is a continuous process, in which the sender conveys verbal or non-verbal messages through some medium to the recipient. It is essential that the recipient interprets the message as it was intended by the sender. Feedback, or the response of the recipient, is an integral part of the communication process as it shows whether the message was understood in the right way, or ultimately whether the communication was effective. This need of feedback makes communication a two-way process. Communication in business needs to be effective as it is the essence of good management.
 Effective communication helps managers perform their basic functions of planning, organizing, leading and controlling. One of the main characteristics of business communication is that it is goal-oriented. It is different from other types of communication as the purpose of business is to make profit.

There are a number of barriers that may stand in the way of effective communication, for example, perceptual and language differences, information overload, inattention, time pressure, external distraction (such as noise and poor lighting) and emotions. Business communication is a formal means of communication. It moves through formal channels and is connected with the official status of the participants. Based on the means used to convey the message there are two types of communication: oral (via speech) and written (via writing). Written communication is an essential part of business communication and is used in agendas, reports, manuals and others.. Oral communication can be in the form of direct conversation or telephonic conversation. Several examples of oral communication in business are meetings, speeches, presentations, conferences, interviews and lectures.

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