Programmatic Advertising




A system that automates transactions and processes involved with purchasing and placing ads dynamically on apps or websites is called as programmatic advertising. This helps in purchasing and placing ads and also for targeting advertising content in a few seconds.
An auction system called as real-time bidding (RTB) is used for placing ads which manages transactions between sites and app publisher, and the advertiser. The advertiser lays out criteria for buying ads through demand-side platform which is a software interface. The publisher’s software notifies them that they have available spaces for ads or ad inventory.
An ad is processed and placed during the time taken to load the requested web page. Programmatic advertising is used as a way of optimizing the investment of advertisers and profit for publishers while automating tasks and serving consumers with relevant opportunities to purchase. These opportunities provide businesses a potential to get sales. 

There are significant downsides too for this automation system. Getting low bid on impressions will lead to ineffective ad purchases and issues regarding placement in appropriate websites. The publisher can also face certain issues like getting inappropriate ads displayed on their site. For customers, they would be presented with ads that might be annoying for them.
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