Education

A system that automates transactions and processes involved with purchasing and placing ads dynamically on apps or websites is called as programmatic advertising. This helps in purchasing and placing ads and also for targeting advertising content in a few seconds. An auction system called as real-time bidding (RTB) is used for placing ads which manages transactions between sites and app publisher, and the advertiser. The advertiser lays out criteria for buying ads through demand-side platform which is a software interface. The publisher’s software notifies them that they have available spaces for ads or ad inventory. An ad is processed and placed during the time taken to load the requested web page. Programmatic advertising is used as a way of optimizing the investment of advertisers and profit for publishers while automating tasks and serving consumers with relevant opportunities to purchase. These opportunities provide businesses a potential to get sales.  There ...

Businesses always try to find a competitive advantage to beat competition. Top strategies and ideas are developed to constantly focus on fulfilling the needs and desires of customers. Business Schools in Kochi and Kerala focus on moulding their students to come up with creative and effective thoughts that help bring in and retain customers. But what is it that they really crave for? Take a look at the most craved things by customers: Customer service A business that hires best, to take in and train employees to be their best during services will definitely delight their customers. The high-quality support offered by employees is what customers look up to. One or repeated poor service could bring down the public image of the company. Customer experience Apart from customer service, the experience that they gain while they interact with your business also marks an impression about the company. Taking too much time to execute a task? Unable to solve your customer’...

An entrepreneur’s spirit is always up when it comes to innovations and new ideas for their business. They seem to spark ambitious and new business ideas which are fool-proof to address consumers, technology and any other trends and concerns. Also, students from various top business schools in Kerala are ignited with efficient and effective ideas and thoughts to boost businesses, would all of them be the best ones out of the lot? Here are some of the key indicators that let you decide if your business idea is good or not: Does your product or service have any demand in the market? Analyze if there is any existing demand in the market for your offering. How much ever compelling and edgy your idea might be, it is not necessary to be fruitful. Ensure that the cash flow in your business would be balanced. The money that goes out should come in and must not result in negative flow that affects the long-term wealth of the company. The percentage of money that goes out as ex...

Most of the people believe that the only path towards success is hard work but there are various other components which are unforeseen. People, even when they are motivated and pumped up to achieve certain tasks that lead to success, often get misled in between. For instance, certain people might be a pro at giving advices about being successful but they would not be able to identify some circumstances or behaviors that are setting them back from getting it achieved. Take a look at some of those behaviors: Making empty promises and not fulfilling them will affect personal and company’s image. Stop blaming others. Diverting criticism from your side and blaming others for not being successful will create a negative image for yourself. And your success depends on yourself and your habits, not on others. Don’t wait for the right moment to come. Stopping yourself until you get the right moment is actually an excuse to let yourself stay inside your own bubble. And when time...

Marketing Attribution is defined as a process to identify a group of user actions called as events or touchpoints that contribute in some way or the other to achieve a desired output. Each of these actions is later assigned a particular value and these events or touchpoints include any branded interaction caused from a TV commercial to a promotional email offer. Marketing attribution is a strong tool for people who are looking to uncover various inner workings of their efforts and to then use this knowledge in creating game-changing marketing strategies. By using this tool, marketers understand their customer and touchpoints with highest engagements to create effective marketing strategies. They also use it to understand the value of the customer and looks into the campaign to get insights on how to creatively solve the problems faced by the company and its customers. The common types of marketing attribution models include First-Touch Attribution, Last-Touch Attribution and ...

We come up with various business ideas which, after filtering, make it to the final stages of execution. Business graduate students from various top B schools in Kerala come up with unique ideas and thoughts to start their own venture. How much ever risky the concept would be, if it has got growth potential and can grab in customers, people go ahead with their idea of starting a business. MBA colleges in Kerala provide guidance and support to its students to go for their business dreams. But with the market being saturated in various sectors, should you move forward with the idea or not remains as a question to them. Does the below factors drive you to start a business? Take a look: To increase wealth Small businesses such as hotels, coffee shops, restaurants, and car dealership will yield a much more likely return on investment than startups. If you are seeking to build influence in a community, industry or in the world, then establishing a successful venture will...

A contingency plan which is executed by a trader, investor, business owner or a venture capitalist with an objective to liquidate a position in a financial asset or to dispose tangible business assets after a predetermined criterion has been satisfied is called as an Exit Strategy. It may be executed for the purpose of exiting from a non-performing investment or to close a business which is not generating any profits. In such a case, the purpose of exit strategy is to limit the loss.  This strategy can also be executed when a business venture or an investment has fulfilled its profit objective. Other reasons to implement this strategy includes a significant change in market conditions as a result of catastrophic events, legal reasons like estate planning, divorce or liability lawsuits; or when the owner or investor is planning to retire and wants to cash out. An exit strategy is said to have an impact and be effective when it is planned for every positive and negative con...

Entrepreneurs seek to learn continuously to improve their skill sets in order to face the tough competition in the market. Learning is a core function in any entrepreneurial venture and there are various options for continuing education. Graduate students from best Business Schools in Kerala, even after their post graduate studies, would be interested to learn more that would help out in their venture. But prior to choosing any course, one should know the knowledge gaps he needs to fill. Take a look at the education options these entrepreneurs are open to: Online Courses With more than thousands of online courses available for entrepreneurs to grow their business and skill sets, this would be a feasible option for them. With the help of many reputed educational institutions and instructors, podcasts, videos, seminars, etc. are drafted. Udemy is one such website that offers online courses at a very affordable price and also, you get certifications too. Short duratio...

Businesses have started focusing on going green in their working environment and processes as it saves money and sets your competition apart while reducing your business’s carbon footprint. With students from business schools in Kochi and all over India coming up with innovations in this field, it has paved way to plenty of opportunities and advantages. Here are some of the ways your business can be a part of it as well: Embrace a remote work environment if that is possible as it helps save time and energy during commute. Also, it will cut down on pollution. Recycle electronic waste or e-waste like tablets, computers, cell phones, televisions or other gadgets. These gadgets, when not in use, end up in landfills or are shipped and the emissions produced from them during shredding, burning and dismantling can cause damages to human health and the environment. Choose alternative energy sources to save money on power bills. Use solar, wind or geothermal for your office, de...

Many of us aspire to be successful entrepreneurs. Especially graduates from MBA Colleges in Kerala and India, who are skilled and well-trained, and who wish to come up with innovations that fulfills its customer’s requirements. B Schools in Kerala ensure that their students are part of a larger network with the help of seminars, workshops, etc. Building network connections have helped entrepreneurs get the suitable human, social and financial capital for their business, which lets them follow the footsteps of successful entrepreneurs. Well, how can one do that? Take a look: Start building networks from where you began the journey. Attending a lot of startup events, investor pitch days and workshops will give you opportunities to mingle with people who could have potential to become your connection. Start with those people whom you already have in place and branch out from there to others. Because starting off with new people could bring a feeling of cold calls and may not turn to ...

Hustlers around us who work overtime and are dedicated to their job are often led with an objective, to improve their productivity, skill and later, start their own business. Plenty of business students graduate from Best Business Schools in Kerala who aim to become successful entrepreneurs. Though, these B schools in Kerala and India provide the finest training for their students to overcome various challenges, they require additional guidance to switch from their corporate job to start their own business in a smooth manner. And here is a quick guide to help the process: Understand the reasons that are creating a driving force in you to execute your “idea” and bring it to life. Find answers to questions like what market gap would your idea fill, would this be a game changer, would it solve problems of your customers, what all resources do you need to bring this idea to life, etc. Though you would find various roadblocks, make sure that you overcome those to find reasonable ...

Entrepreneurs often consider their business to be transactional and they take note of every rewarding avenue and actions which could turn into an investment that yields profit and success for the business. But the most pivotal and rewarding investment for entrepreneurs is their team of employees who thrive in multiple ways to help the business turn its actions into fruitful ones. With many students graduating from top Business Schools in Kerala, they are equipped with the latest information and skilled to perform well enough to grab them great results. With some tips and moves, an entrepreneur can definitely turn their employees into their greatest investment. Here are some reasons that prove this statement: When an entrepreneur invests more time and efforts to hire and train the right people with proper skill sets, they not only develop their efficiency but also share its brand values with the employees. By simply hiring a person to fill vacancies will not do the job, but it ...

Working in the marketing field requires an in-depth knowledge of your customers and if your marketing strategies don’t work well, it leads to a situation where nobody cares and the spent would become worthless. Marketers experiment and craft various innovative ways to create advertisements while their customers try their best to avoid the same. Well, how can this situation be reversed? Take a look at the reasons why people hate your ads: Lack of trust People often tend to stay away from ads because they don’t believe what brands have to say. This lack of a healthy and long-term relationship between the brand and customers converts any advertising into just noise. Brands must earn their customer’s trust by being transparent, honest and reliable, as a company and through their communications. Ad fatigue The volume of ads a customer watches is anywhere around 4,000 to 10,000 per day. Advancement in technology and data science has made ads more inescapable, intrusive...

We try many hacks to be as productive as possible and sometimes, to be extremely productive. Suggested below are some of the key productive hacks that can be used by professionals and students equally: Sustain Energy Strike a balance between your work life and personal life to refill your energy tanks to boost your productivity level. Multi-Task For you to start multi-tasking it would require some experience to get the knack of it. But once you get into the flow, multi-tasking would be easy as a piece of cake.  Plan of Action Preparing a plan of action for your daily and weekly activities will give you a clear idea on the targets to be achieved. Break down large tasks into smaller ones It is always advised to break down a huge task into smaller ones so that each can be completed perfectly. This reduces complexity in the tasks to be achieved. Start with the greatest impact task Start off the action with the activity that has the gre...