INTERNET MARKETING

Internet promoting is outlined because the promoting of merchandise and services over the net. It is also known as web marketing, digital marketing, online marketing, Internet advertising or e-marketing. The Internet as a medium has allowed companies and business to create themselves additional visible to customers by disseminative info at lower prices and reaching world audiences. Companies set virtual models of their commercial activity as how to boost awareness and interest in their merchandise or services.
Internet promoting could be a combination of web-related activities that focus on customers directly and indirectly. These web promoting activities ar a part of the client engagement cycle and will embody email promoting campaigns, search engine optimization (SEO), banner advertisements on certain websites and Web 2.0 strategies. Such interactive net ways aim at increasing traffic on the company's homepage. Internet promoting additionally uses the inventive and technical aspects of the online, like net style, development, advertising and sales to market specific services and merchandise on-line.

Internet marketing benefits both companies and customers because the Internet as a medium allows businesses to reach target audiences at low costs and purchasers to access global suppliers. However there are limitations to this practice because via the Internet, customers cannot touch or try on goods before purchasing them. Also there are privacy and security issues connected with Internet marketing and electronic commerce Many consumers are afraid not only that their personal information may become public, but also that they can become victims of Internet fraud. There are cases when the purchased item which the customer receives is completely different from the advertised one or others in which the customer does not receive the product at all. As a result, big companies try to engage in "accountable marketing" practices which would make them reliable and trustworthy providers of services and products. Their aim is to determine the needs  and wants of customers and then meet them more effectively and efficiently than their competitors.

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