CONSUMER PSYCHOLOGY

Consumer psychology is a branch of professional psychology that examines the way people relate to the goods and services that they use every day. It may be copied back to the primary noted shopper scientist John B Watson (1878 to 1958).
Watson was the person who suggested that advertisements for Johnson & Johnson baby powder should be built in a way to "take advantage" of the insecurity that inexperienced mothers commonly feel. Watson's influential methods of recognizing the emotional attraction of advertising is still a major element of consumer psychology in the 21st century. Consumer psychological science emerged as associate degree freelance field of study when warfare II.
Consumer psychology is also referred to as the psychology of advertising and selling, or as the study of consumer behavior. Its major aim is to describe and explain human motivation in marketing relations. This field of study focuses on the factors most important for people when buying a particular product and the way consumers determine the value of a service. It also examines the impact that advertising in the media has on reluctant customers in order to convince them to try a new product.

Advertising may be a major field of interest for people who study consumer psychological science because it represents a very important medium of contact with the customer. There are many significant elements for effective advertising, which include trademarks, trade names and slogans. The appeal value of a product or service is also important. It is usually measured in attention, recognition and recall, all of which are studied by consumer psychologists.

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