WHAT IS DIGITAL MARKETING?






Making the use of the internet, cell phones, social media, search engines, and other channels to reach  out to the consumers in a timely, relevant, personal and cost effective manner. Digital marketing is entirely  a new way of approaching customers and understanding how they behave compared to traditional marketing. Traditional marketing areas such as direct marketing  by providing the same method of communication with an audience but in a digital fashion.
As the reality speaks, consumer spend twice there time online as they used to do few years back. Nowadays, the way consumer purchases have really changed, which means offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with the your audience in the right place and at the right time. Today you need to meet them, where they are already spending their time on the internet. Internet marketing is the major source of digital marketing.
Different forms of digital marketing’s are Search engine optimization, Pay per click adv, Social media marketing, Content marketing, Affiliate marketing, Influencer  marketing, Email marketing, Viral marketing, Mobile phone advertising.

Small business owners now use social media marketing to promote their products and they know these kind of marketing is very much essential for their business. Almost half a percentage of consumers claim that they purchase products or services based on recommendations they receive via social media networks. Social media is  something that is dominating the market this moment, which on one hand is helping the businessman to flourish and on the other hand letting the consumer get what they need.            

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