Ambient Advertising
Placing ads at unusual places or on unusual objects/items which is generally not seen in ads is called as Ambient Advertising. It can be found anywhere and everywhere and is not limited to outdoor space. The success of an ambient media campaign is the selection of the best media format available combined with the delivery of an effective message. Also, it pushes people to think on why such ads are placed in those spots.
A common trend noticed is to convert regular things into an abnormally huge or small thing, gathering the attention and curiosity of people. Display of Scotch-Brite's larger version of its product, being hung on the side of a popular building near to Santiago Bernabeu stadium in Madrid. This not only does bring it to the attention of prospective customers but also makes them think on why such placement and ad.
Though the objective of this advertising is to integrate ads into the our daily life environment, one of the major risk or controversy due to this strategy is that it is claimed to be a source of distraction especially for people on the road.
Comments
Post a Comment